Our mission is simple: to help brands become the best versions of themselves.
Meet the Best Friends
Meet Sarah and Nicole, your partners in crime and the dynamic duo behind the brand. These two best friends have worked together for the last 10 years across various founder led companies, always finding a way to work together.
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Co-Founder
Sarah brings over two decades of expertise in the Consumer Packaged Goods (CPG) industry, showcasing her expertise in crafting and executing effective brand strategies and driving top-line revenue. Her early career was marked by close collaboration with Fortune 500 companies like Procter & Gamble and Nestle, honing her skills in strategic brand consulting.
She transitioned to the brand side of companies, focusing on high-growth startups including The Honest Company, Sugarfina, and Lady M Confections. There, she demonstrated her ability to lead both Marketing and Creative teams, driving innovation through market research, omni-channel marketing, brand identity development, and team scalability.
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Co-Founder
Nicole is a Project Management and Omnichannel Marketing professional, with experience ranging from high growth start-ups to established enterprises. She has worked for brands such as The Honest Company, Sugarfina, Prima, Lady M Confections and RealEyes Digital, with a proven track record of exceeding growth goals, developing and project managing creative campaigns and implementing impactful processes cross-functionally.